Step 21 of 30 · Build & grow
Sales
What it is
The process for turning qualified interest into revenue through discovery, demonstration, proposals, objection handling, and follow-up.
Why it matters
Marketing creates attention; a defined sales process converts it and exposes why real buyers hesitate.
What Flir develops
Sales stages, qualification criteria, scripts, proposal structure, objections library, and pipeline measures
Target objective
Build a measurable route from qualified prospect to paying customer with known conversion rates.
Bloom's B2B partnership pitch helps plant shops reduce returns and add recurring service revenue to each sale.
Monitoring brief
Signals Flir should keep checking as this part of the plan evolves.
- Win rate and sales-cycle length
- Repeated objections and lost-deal reasons
- Pricing and procurement changes